<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SEO by WebMechanix &#187; Conversion Optimization</title>
	<atom:link href="http://www.seobywebmechanix.com/category/conversion-optimization/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.seobywebmechanix.com</link>
	<description>Professional Search Engine Optimization</description>
	<lastBuildDate>Thu, 02 Feb 2012 00:27:27 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Landing Pages in a Web 2.0 World</title>
		<link>http://www.seobywebmechanix.com/landing-pages-web-20</link>
		<comments>http://www.seobywebmechanix.com/landing-pages-web-20#comments</comments>
		<pubDate>Wed, 21 Dec 2011 05:00:22 +0000</pubDate>
		<dc:creator>Josh Mechanic</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[seoconjar]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3424</guid>
		<description><![CDATA[Web 2.0 has naturally forced the evolution of many online marketing principles and landing pages are no exception.   The purpose of a landing page is to spark action by a web user who has just clicked on an online advertisement or special offer. Generally speaking, the effectiveness of a landing page is measured by its ability to get a prospect to convert by filling out a form and submitting their contact information. The landing pages that I have seen converting higher than others as of... <a href="http://www.seobywebmechanix.com/landing-pages-web-20" title="Read the full post">Read More&#187;</a>]]></description>
		<wfw:commentRss>http://www.seobywebmechanix.com/landing-pages-web-20/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seven Steps to SEO and Internet Marketing Success</title>
		<link>http://www.seobywebmechanix.com/seo-internet-marketing-success</link>
		<comments>http://www.seobywebmechanix.com/seo-internet-marketing-success#comments</comments>
		<pubDate>Wed, 09 Nov 2011 21:22:29 +0000</pubDate>
		<dc:creator>Dayne Kaufman</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Pay-Per-Click Advertising (PPC)]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Social Media Marketing (SMM)]]></category>
		<category><![CDATA[Web Strategy]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3081</guid>
		<description><![CDATA[Our newest SEO whitepaper, &#8220;7 Steps to SEO / Internet Marketing Success,&#8221; is now available as a free PDF.  You&#8217;ll find the answers to the following questions inside: What is all this &#8220;keyword&#8221; business really about? What’s the story behind “content architecture?” Why is content the king of the web? Is your site a credible resource? Does your website have a clear goal? My site has been SEO’d.  Am I done? When will all your SEO work pay off? Download &#8220;7 Steps to SEO /... <a href="http://www.seobywebmechanix.com/seo-internet-marketing-success" title="Read the full post">Read More&#187;</a>]]></description>
		<wfw:commentRss>http://www.seobywebmechanix.com/seo-internet-marketing-success/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Trigger Words and SEO Writing: Why One Matters to the Other</title>
		<link>http://www.seobywebmechanix.com/trigger-words</link>
		<comments>http://www.seobywebmechanix.com/trigger-words#comments</comments>
		<pubDate>Mon, 26 Sep 2011 03:29:11 +0000</pubDate>
		<dc:creator>Ryan Stancil</dc:creator>
				<category><![CDATA[Content Distribution]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2817</guid>
		<description><![CDATA[When it comes to SEO writing, the right trigger words can make or break a sale. With online marketing being as crowded and volatile a field as it is, you only have seconds to grab the attention of your reader. Even if your copy does manage to grab your readers’ attention, you only have one chance to convince them to buy the product or service that you’re selling. Your methods may vary, depending on your style, your client, and the nature of the product. If... <a href="http://www.seobywebmechanix.com/trigger-words" title="Read the full post">Read More&#187;</a>]]></description>
		<wfw:commentRss>http://www.seobywebmechanix.com/trigger-words/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Google Analytics Features You&#8217;re Not Using (yet)</title>
		<link>http://www.seobywebmechanix.com/3-google-analytics-features-youre-not-using-yet</link>
		<comments>http://www.seobywebmechanix.com/3-google-analytics-features-youre-not-using-yet#comments</comments>
		<pubDate>Tue, 14 Jun 2011 19:42:35 +0000</pubDate>
		<dc:creator>Arsham Mirshah</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[new google analytics]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2583</guid>
		<description><![CDATA[Google Analytics: you already know what it is.  In case you don&#8217;t, or if you want a refresher:  Google Analytics is FREE software that tracks your website visitor statistics. Specifically, it will answer the following questions with certainty: &#8220;How many visits does my website currently receive in a given time period?&#8221; &#8220;How many unique visitors does my website receive?&#8221; &#8220;How many pages does the average user view on a typical visit?&#8221; &#8220;What percentage of the traffic are new, first-time visitors?&#8221; &#8220;What is the likelihood that... <a href="http://www.seobywebmechanix.com/3-google-analytics-features-youre-not-using-yet" title="Read the full post">Read More&#187;</a>]]></description>
		<wfw:commentRss>http://www.seobywebmechanix.com/3-google-analytics-features-youre-not-using-yet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Google Analytics Interface: Create New Goals</title>
		<link>http://www.seobywebmechanix.com/create-new-goals-new-google-analytics-interface</link>
		<comments>http://www.seobywebmechanix.com/create-new-goals-new-google-analytics-interface#comments</comments>
		<pubDate>Fri, 15 Apr 2011 22:06:35 +0000</pubDate>
		<dc:creator>Arsham Mirshah</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[analytics goals]]></category>
		<category><![CDATA[event tracking]]></category>
		<category><![CDATA[new google analytics]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2342</guid>
		<description><![CDATA[The new Google Analytics interface is rolling out right now&#8230; you can access it by clicking &#8220;New Version&#8221; in the upper right links of your analytics account. At first, I was somewhat lost &#8211; especially when it came to doing (arguably) the most important thing in Google Analytics: create new goals! Therefore, I thought it might be helpful to others to do a quick tutorial on how to add new goals in the new Google Analytics interface. (Should I be capitalizing &#8220;Google&#8221; and/or &#8220;Analytics&#8221;? &#8211;... <a href="http://www.seobywebmechanix.com/create-new-goals-new-google-analytics-interface" title="Read the full post">Read More&#187;</a>]]></description>
		<wfw:commentRss>http://www.seobywebmechanix.com/create-new-goals-new-google-analytics-interface/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>1 Stupidly Simple Way to Make Users VERY Happy</title>
		<link>http://www.seobywebmechanix.com/automatically-put-cursor-in-form-field-make-users-happy</link>
		<comments>http://www.seobywebmechanix.com/automatically-put-cursor-in-form-field-make-users-happy#comments</comments>
		<pubDate>Thu, 14 Apr 2011 20:35:18 +0000</pubDate>
		<dc:creator>Arsham Mirshah</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[forms]]></category>
		<category><![CDATA[javascript]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2245</guid>
		<description><![CDATA[This post will teach you how to automatically put cursor in form field &#8211; click here to drop down to the tutorial below. If you&#8217;re like me, you like to try to use your keyboard as much as possible.. or use your mouse as little as possible. So when you go to log into a website and the username field doesn&#8217;t automatically have the cursor in it when the page loads, you get a little frustrated. Oh, that only happens to me? No but seriously,... <a href="http://www.seobywebmechanix.com/automatically-put-cursor-in-form-field-make-users-happy" title="Read the full post">Read More&#187;</a>]]></description>
		<wfw:commentRss>http://www.seobywebmechanix.com/automatically-put-cursor-in-form-field-make-users-happy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Step 1: Add Chat To Website. Step 2: Make A Fistful Of Money</title>
		<link>http://www.seobywebmechanix.com/add-chat-to-website</link>
		<comments>http://www.seobywebmechanix.com/add-chat-to-website#comments</comments>
		<pubDate>Wed, 13 Apr 2011 14:07:54 +0000</pubDate>
		<dc:creator>Chris Mechanic</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[add chat]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[east coast seo]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[free internet marketing tips]]></category>
		<category><![CDATA[Increase Web Sales]]></category>
		<category><![CDATA[make users happy]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website development]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2268</guid>
		<description><![CDATA[Clients sometimes ask me how they can make more money. I tell them it’s simple. Add chat to website Man the chat stream I’m not sure whether we’re the only internet marketing company in Baltimore that will install live chat on your website…but we’re definitely far beyond any marketing firms in MD/DC/VA when it comes to using live chat to make more money. But that’s what we do. You’d expect nothing less. We just hooked up one of our clients, a print management company that... <a href="http://www.seobywebmechanix.com/add-chat-to-website" title="Read the full post">Read More&#187;</a>]]></description>
		<wfw:commentRss>http://www.seobywebmechanix.com/add-chat-to-website/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Steps To Optimizing Your Website&#8217;s Conversion Rate: Part 1</title>
		<link>http://www.seobywebmechanix.com/steps-to-optimizing-your-websites-conversion-rate-1</link>
		<comments>http://www.seobywebmechanix.com/steps-to-optimizing-your-websites-conversion-rate-1#comments</comments>
		<pubDate>Thu, 31 Mar 2011 20:42:29 +0000</pubDate>
		<dc:creator>WebMechanix</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[free internet marketing tips]]></category>
		<category><![CDATA[Increase Web Sales]]></category>
		<category><![CDATA[making more money online]]></category>
		<category><![CDATA[mining analytics data]]></category>
		<category><![CDATA[more leads]]></category>
		<category><![CDATA[optimizing website]]></category>
		<category><![CDATA[sales funnel]]></category>
		<category><![CDATA[utm source]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2184</guid>
		<description><![CDATA[Have you heard this before? It’s easier to extract more money from existing customers than it is to acquire new clients. Yes, obtaining new clients is crucial to any business, but there are points in every company’s lifespan when they need to recognize the full potential of what they already have. Existing clients are already interested in the services that you offer, why not help them with other unfulfilled needs that they might have? Baltimore business consultant, Art Jacoby, would call it: milking. The most... <a href="http://www.seobywebmechanix.com/steps-to-optimizing-your-websites-conversion-rate-1" title="Read the full post">Read More&#187;</a>]]></description>
		<wfw:commentRss>http://www.seobywebmechanix.com/steps-to-optimizing-your-websites-conversion-rate-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why SEO and Design Need to Get Along</title>
		<link>http://www.seobywebmechanix.com/why-seo-and-design-need-to-get-along/</link>
		<comments>http://www.seobywebmechanix.com/why-seo-and-design-need-to-get-along/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 15:12:29 +0000</pubDate>
		<dc:creator>Derek Cavaliero</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Web Strategy]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2030</guid>
		<description><![CDATA[Being a Designer / Developer in an Internet Marketing environment can set forth a conflict of interest. While design and development often complement one another SEO often lives on its own set of standards which conflict with many aspects of a “good design.” Unfortunately, SEO by nature is not pretty. On the other side, many design tactics used widely around the web can cripple SEO for a site. The main question stands as: Where can SEO and Design / Usability meet and be most effective... <a href="http://www.seobywebmechanix.com/why-seo-and-design-need-to-get-along/" title="Read the full post">Read More&#187;</a>]]></description>
		<wfw:commentRss>http://www.seobywebmechanix.com/why-seo-and-design-need-to-get-along/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Adding ALT Text to Images: How Pictures Can Lead to Traffic</title>
		<link>http://www.seobywebmechanix.com/adding-alt-text-to-images</link>
		<comments>http://www.seobywebmechanix.com/adding-alt-text-to-images#comments</comments>
		<pubDate>Fri, 11 Mar 2011 22:27:30 +0000</pubDate>
		<dc:creator>Chris Freeman</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Web Strategy]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=1720</guid>
		<description><![CDATA[Have you been adding ALT text to images on you website? If you answered yes, then good! If you answered no, then you are about to find out how ALT text can help generate more traffic to your website, and potentially more conversions. What is ALT Text? ALT text, or ALT tag as it is sometimes reffered to, is an HTML attribute that specifies alternative text that is to be displayed when an image cannot be displayed. To break it down&#8230; let&#8217;s say you are searching... <a href="http://www.seobywebmechanix.com/adding-alt-text-to-images" title="Read the full post">Read More&#187;</a>]]></description>
		<wfw:commentRss>http://www.seobywebmechanix.com/adding-alt-text-to-images/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

