This post is for individuals and companies that want to learn an effective strategy for how to target keywords organically when you have a LOT of them. Some businesses, like plumbers for instance, don’t have a very big “keyword universe”. Keyword universe is a term we coined (I think) that means ALL of the keywords [...]

Keyword research is using a variety of tools to identify search terms that are used by potential customers to find your product or service. The objective of keyword research is to find relevant search terms that have a significant search volume (or demand) with a minimal level of competition. Keywords with high search volume (or [...]