Despite their fundamental differences, both SEO (search engine optimization) and PPC (pay per click advertising) are categorized under the Internet Marketing umbrella.
This post discusses the epic battle which is…SEO vs PPC – which is best for YOUR business?

There is a really good analogy that describes the difference between SEO and PPC. That is:
SEO is like [...]

I don’t know every Pay-Per-Click Firm in the Maryland/DC/VA area, but I know most of them. And any Pay-Per-Click Agency in this area worth their Quality Score harbors some major advantages over the average in-house marketer or business owner that sets up their own PPC Campaign.
It’s all about the tools
Professional Pay-Per-Click Companies are going to [...]

Pay-Per-Click Advertising (PPC) is a form of purchasing media in which an advertiser bids on specific keyword phrases and is charged only when users who searched for that keyword phrase click on their advertisements, thus having to pay only for performance. This method of traffic generation grabs the attention of customers that are specifically looking [...]