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	<title>SEO by WebMechanix &#187; Search Engine Optimization (SEO)</title>
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	<link>http://www.seobywebmechanix.com</link>
	<description>Professional Search Engine Optimization</description>
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		<title>Search Engine Reputation Management (SERM)</title>
		<link>http://www.seobywebmechanix.com/reputation-management</link>
		<comments>http://www.seobywebmechanix.com/reputation-management#comments</comments>
		<pubDate>Wed, 28 Dec 2011 21:48:47 +0000</pubDate>
		<dc:creator>Dayne Kaufman</dc:creator>
				<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Social Media Marketing (SMM)]]></category>
		<category><![CDATA[Web Strategy]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3521</guid>
		<description><![CDATA[Search Engine Reputation Management (SERM), also known as Online Reputation Management (ORM), is a part of the SEO process that involves making sure your top search engine results are all positive ones.  It also addresses the negative posts on external sites (this sometimes involves contacting the unhappy customer and turning them into a happy one, which is good for business anyways!) Here are 10 steps you can follow to manage your online presence: Important pages on your site should be optimized with the name of... <a href="http://www.seobywebmechanix.com/reputation-management" title="Read the full post">Read More&#187;</a>]]></description>
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		<title>The Complete Web Site Development Process In a Nutshell (Part 2/3)</title>
		<link>http://www.seobywebmechanix.com/web-site-development-dc</link>
		<comments>http://www.seobywebmechanix.com/web-site-development-dc#comments</comments>
		<pubDate>Mon, 21 Nov 2011 16:09:26 +0000</pubDate>
		<dc:creator>Derek Cavaliero</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Web Site Development]]></category>
		<category><![CDATA[WordPress Development]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3212</guid>
		<description><![CDATA[Return to The Complete Web Site Development Process (Part 1/3) 4. Graphic Design If you’re doing both the graphic design and front-end web site development then this step should be pretty straightforward. In other circumstances, be sure to inform whoever is creating the site design of what type of functionalities the site will require. Have the designer check in with you periodically with updates so you can verify that developing the HTML/CSS and implementing the SEO (if applicable) won’t be an issue. Sometimes graphic designers... <a href="http://www.seobywebmechanix.com/web-site-development-dc" title="Read the full post">Read More&#187;</a>]]></description>
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		<title>Tips and Tricks for SEO Copywriting</title>
		<link>http://www.seobywebmechanix.com/seo-copywriting-tips</link>
		<comments>http://www.seobywebmechanix.com/seo-copywriting-tips#comments</comments>
		<pubDate>Fri, 18 Nov 2011 17:24:28 +0000</pubDate>
		<dc:creator>Josh Muskin</dc:creator>
				<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[SEO Copywriting]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3234</guid>
		<description><![CDATA[Just about everyone in our society today can agree on one thing; faster is better. We live in a world where people want to do things quicker, get more done in less time and acquire information with as little effort as possible. How does this affect SEO copywriting you ask? Simple. So you already know how to use trigger words in your SEO writing as well as write in a tone that will appeal to your audience. Now how do you structure the page so that your casual audience... <a href="http://www.seobywebmechanix.com/seo-copywriting-tips" title="Read the full post">Read More&#187;</a>]]></description>
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		<title>Seven Steps to SEO and Internet Marketing Success</title>
		<link>http://www.seobywebmechanix.com/seo-internet-marketing-success</link>
		<comments>http://www.seobywebmechanix.com/seo-internet-marketing-success#comments</comments>
		<pubDate>Wed, 09 Nov 2011 21:22:29 +0000</pubDate>
		<dc:creator>Dayne Kaufman</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Pay-Per-Click Advertising (PPC)]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Social Media Marketing (SMM)]]></category>
		<category><![CDATA[Web Strategy]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3081</guid>
		<description><![CDATA[Our newest SEO whitepaper, &#8220;7 Steps to SEO / Internet Marketing Success,&#8221; is now available as a free PDF.  You&#8217;ll find the answers to the following questions inside: What is all this &#8220;keyword&#8221; business really about? What’s the story behind “content architecture?” Why is content the king of the web? Is your site a credible resource? Does your website have a clear goal? My site has been SEO’d.  Am I done? When will all your SEO work pay off? Download &#8220;7 Steps to SEO /... <a href="http://www.seobywebmechanix.com/seo-internet-marketing-success" title="Read the full post">Read More&#187;</a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Trigger Words and SEO Writing: Why One Matters to the Other</title>
		<link>http://www.seobywebmechanix.com/trigger-words</link>
		<comments>http://www.seobywebmechanix.com/trigger-words#comments</comments>
		<pubDate>Mon, 26 Sep 2011 03:29:11 +0000</pubDate>
		<dc:creator>Ryan Stancil</dc:creator>
				<category><![CDATA[Content Distribution]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2817</guid>
		<description><![CDATA[When it comes to SEO writing, the right trigger words can make or break a sale. With online marketing being as crowded and volatile a field as it is, you only have seconds to grab the attention of your reader. Even if your copy does manage to grab your readers’ attention, you only have one chance to convince them to buy the product or service that you’re selling. Your methods may vary, depending on your style, your client, and the nature of the product. If... <a href="http://www.seobywebmechanix.com/trigger-words" title="Read the full post">Read More&#187;</a>]]></description>
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		<title>Do You Need Help With Sales? Part 1</title>
		<link>http://www.seobywebmechanix.com/do-you-need-help-with-sales-part-1/</link>
		<comments>http://www.seobywebmechanix.com/do-you-need-help-with-sales-part-1/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 19:49:33 +0000</pubDate>
		<dc:creator>WebMechanix</dc:creator>
				<category><![CDATA[Business Blogging]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2606</guid>
		<description><![CDATA[Joe Johnson is referred to your company and is a smoking hot lead that you can’t wait to close a deal with. “That’s 3g’s a month for 18 months please” you say. “No problem, where do I sign?” If only it were that simple. Keep reading this blog post if you really need help with sales. Learn how to effectively appeal to buyers and increase your sales each month. What I talk about here mainly concerns SEO, but could be applied to any kind of... <a href="http://www.seobywebmechanix.com/do-you-need-help-with-sales-part-1/" title="Read the full post">Read More&#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>All about Tone: Why Your Voice Is Just as Important as Your Message in SEO  Writing</title>
		<link>http://www.seobywebmechanix.com/seo-writing</link>
		<comments>http://www.seobywebmechanix.com/seo-writing#comments</comments>
		<pubDate>Tue, 10 May 2011 18:40:52 +0000</pubDate>
		<dc:creator>Ryan Stancil</dc:creator>
				<category><![CDATA[Content Distribution]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[internet content publishing]]></category>
		<category><![CDATA[SEO Copywriting]]></category>
		<category><![CDATA[seo writing]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2520</guid>
		<description><![CDATA[When it comes to what you&#8217;re trying to say through your SEO writing, the how is just as important as the what.   A golden rule to writing for SEO purposes to establish a voice that&#8217;s in line with your audience, balance your explanations just right and let them know what you can do for them, and you&#8217;ll turn your customers in raving fans in no time. I chose to dedicate this blog post to tone and why it&#8217;s important to tailor your message in... <a href="http://www.seobywebmechanix.com/seo-writing" title="Read the full post">Read More&#187;</a>]]></description>
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		<title>7 Things to Know about Keeping Your Content Legal</title>
		<link>http://www.seobywebmechanix.com/7-things-to-Know-about-Keeping-Your-Content-Legal</link>
		<comments>http://www.seobywebmechanix.com/7-things-to-Know-about-Keeping-Your-Content-Legal#comments</comments>
		<pubDate>Mon, 18 Apr 2011 21:19:41 +0000</pubDate>
		<dc:creator>Brian Thackston</dc:creator>
				<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Web Strategy]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2357</guid>
		<description><![CDATA[Every SEO and web marketing copywriter should become familiar with the laws and guidelines that govern their industry. Unfortunately, most copywriters don&#8217;t do this. The first step for most SEO and Internet advertising companies is arranging the architecture of a website in a way that is &#8220;search engine friendly.&#8221; This involves things like adding ALT text to images, optimizing your websites coding for easy search engine indexing, using geography-specific pages, and more. As time goes on, however, a website will also need to create and... <a href="http://www.seobywebmechanix.com/7-things-to-Know-about-Keeping-Your-Content-Legal" title="Read the full post">Read More&#187;</a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>5 Important Questions to Ask When Trying to Determine Your Audience in SEO Copywriting</title>
		<link>http://www.seobywebmechanix.com/seo-copywriting-important-questions</link>
		<comments>http://www.seobywebmechanix.com/seo-copywriting-important-questions#comments</comments>
		<pubDate>Tue, 05 Apr 2011 14:00:19 +0000</pubDate>
		<dc:creator>Ryan Stancil</dc:creator>
				<category><![CDATA[Content Distribution]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[seo content creation]]></category>
		<category><![CDATA[SEO Copywriting]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2208</guid>
		<description><![CDATA[Think about this: You&#8217;ve been traveling abroad for several weeks now and you&#8217;ve gotten quite a few things done in that time. Only now are you able to sit down for a moment to write up an email detailing your adventures. You have a long list of people that you&#8217;re going to e-mail: Your parents, grandparents, best friends, business colleagues, and so on. Before you begin writing, you have to consider what you&#8217;re going say to whom. This is an important rule that applies to... <a href="http://www.seobywebmechanix.com/seo-copywriting-important-questions" title="Read the full post">Read More&#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Steps To Optimizing Your Website&#8217;s Conversion Rate: Part 1</title>
		<link>http://www.seobywebmechanix.com/steps-to-optimizing-your-websites-conversion-rate-1</link>
		<comments>http://www.seobywebmechanix.com/steps-to-optimizing-your-websites-conversion-rate-1#comments</comments>
		<pubDate>Thu, 31 Mar 2011 20:42:29 +0000</pubDate>
		<dc:creator>WebMechanix</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[free internet marketing tips]]></category>
		<category><![CDATA[Increase Web Sales]]></category>
		<category><![CDATA[making more money online]]></category>
		<category><![CDATA[mining analytics data]]></category>
		<category><![CDATA[more leads]]></category>
		<category><![CDATA[optimizing website]]></category>
		<category><![CDATA[sales funnel]]></category>
		<category><![CDATA[utm source]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2184</guid>
		<description><![CDATA[Have you heard this before? It’s easier to extract more money from existing customers than it is to acquire new clients. Yes, obtaining new clients is crucial to any business, but there are points in every company’s lifespan when they need to recognize the full potential of what they already have. Existing clients are already interested in the services that you offer, why not help them with other unfulfilled needs that they might have? Baltimore business consultant, Art Jacoby, would call it: milking. The most... <a href="http://www.seobywebmechanix.com/steps-to-optimizing-your-websites-conversion-rate-1" title="Read the full post">Read More&#187;</a>]]></description>
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		<slash:comments>3</slash:comments>
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