“Social Media Marketing” – this is a HUGE buzzword in our industry right now.. but why is  social media for small business so important to YOU (the small business )? Chris Mechanic of WebMechanix explains from a Search Engine Optimization standpoint: If you do a Google search for your business name, and you find that [...]

Earlier today I was at a small business workshop produced by the Howard County Chamber of Commerce, which was all about social media marketing for small companies. It was really a beginner’s introduction, and I kind of knew that, but I thought I’d go anyway to see what they were teaching small businesses about social [...]

Whenever we talk about social, undoubtedly somebody asks us about social media marketing for large companies. Here’s some insight into what big companies should look for when they take the dive into social. Your firm can only do so much Perhaps the most important dynamic of social for larger companies to consider, is that it [...]

A decade ago, the question of How to use Social Media for PR wouldn’t have even made sense! Social media didn’t really exist a decade ago. So within all this mammer-jammer, and hype about “Social media this…” and “Social media that…” when the day is done, is there a way to squeeze some free public [...]

Social Media Marketing (SMM) is defined as using Social Networking Sites (SNS) as a way to interact with current and potential customers, increasing exposure, enhancing brand image, and as a medium of communication.