For businesses whose customers range overseas – international SEO is becoming more of a concern these days. As we all know, content is king – so a question we get on a regular basis is: “If we translate our content into different languages, does that count as duplicate content?” The simple answer here is no. Here is [...]
Why would you want to use a “blogging platform” like WordPress for your business website? – Easy: because it has an extensive library of FREE plugins that make putting a “static”, information-based website together really easy. Not to mention the adding blogging capabilities.. AND all the other perks you may not be aware of (yet). [...]
It’s an exciting time at WebMechanix as we are getting better and better at conducting geo-local SEO marketing campaigns for our clients. This post discusses the major activities that we are conducting, and why it is important to localize your business – Read on to learn more about localizing SEO techniques and see how this [...]
This post is for individuals and companies that want to learn an effective strategy for how to target keywords organically when you have a LOT of them. Some businesses, like plumbers for instance, don’t have a very big “keyword universe”. Keyword universe is a term we coined (I think) that means ALL of the keywords [...]
Despite their fundamental differences, both SEO (search engine optimization) and PPC (pay per click advertising) are categorized under the Internet Marketing umbrella. This post discusses the epic battle which is…SEO vs PPC – which is best for YOUR business? There is a really good analogy that describes the difference between SEO and PPC. That is: [...]
Earlier today I was at a small business workshop produced by the Howard County Chamber of Commerce, which was all about social media marketing for small companies. It was really a beginner’s introduction, and I kind of knew that, but I thought I’d go anyway to see what they were teaching small businesses about social [...]
You would be amazed at how many people ask me how to be number 1 on Google search. It works out okay though, because answering that question just so happens to be my job. The answer to that question is something that entails a ton of variables and is changing rapidly on a daily basis. [...]
Being a Web strategist that specializes in SMBs (small to mid-sized businesses), I’m often asked about small business internet marketing ideas. Being a search engine marketing specialist, (full disclosure: my opinion could be just a bit biased but) I believe that there is no better way to market a small business online than with organic [...]
We’d be lying if we said there weren’t any issues with search engine marketing. We wish there were none (because that’s what we do), but there are a couple that we will share with you here… As a quick disclaimer: the issues are not as big of a deal as you might think. Actually, it [...]
Website and Email Hosting is when a website is attached to and lives on (is hosted by) a computer server by means of DNS (Domain Name Servers). That is, the files that comprise the website are saved on this hosting server. When one calls upon a domain name URL (Uniform Resource Locator), those files are [...]
