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Archive for the ‘Web Strategy’ Category

SEO vs. PPC: Which Internet Marketing Strategy Is Best For Your Business?

Thursday, February 25th, 2010

Despite their fundamental differences, both SEO (search engine optimization) and PPC (pay per click advertising) are categorized under the Internet Marketing umbrella.
This post discusses the epic battle which is…SEO vs PPC – which is best for YOUR business?

There is a really good analogy that describes the difference between SEO and PPC. That is:
SEO is like [...]



All I Really Needed To Know About Facebook & Twitter I Learned From A Blog Post

Thursday, January 14th, 2010

Earlier today I was at a small business workshop produced by the Howard County Chamber of Commerce, which was all about social media marketing for small companies.
It was really a beginner’s introduction, and I kind of knew that, but I thought I’d go anyway to see what they were teaching small businesses about social media [...]



How To Be Number 1 On Google Search

Tuesday, July 7th, 2009

You would be amazed at how many people ask me how to be number 1 on Google search. It works out okay though, because answering that question just so happens to be my job. The answer to that question is something that entails a ton of variables and is changing rapidly on a daily basis.
So [...]



Small Business Internet Marketing Ideas

Friday, June 26th, 2009

Being a Web strategist that specializes in SMBs (small to mid-sized businesses), I’m often asked about small business internet marketing ideas. Being a search engine marketing specialist, (full disclosure: my opinion could be just a bit biased but) I believe that there is no better way to market a small business online than with organic [...]



Issues with Search Engine Marketing

Friday, May 29th, 2009

We’d be lying if we said there weren’t any issues with search engine marketing. We wish there were none (because that’s what we do), but there are a couple that we will share with you here…
As a quick disclaimer: the issues are not as big of a deal as you might think. [...]



Website and Email Hosting Defined

Wednesday, April 29th, 2009

Website and Email Hosting is when a website is attached to and lives on (is hosted by) a computer server by means of DNS (Domain Name Servers).  That is, the files that comprise the website are saved on this hosting server.  When one calls upon a domain name URL (Uniform Resource Locator), those files are [...]



Web Strategy Defined

Friday, January 16th, 2009

Web Strategy is using creativity,  experience, and internet-savvy to harness the world’s fastest-growing  media, earn unbelievable returns on capital, and gain a sustainable  advantage over your competitors.