Earn Triple-Digit ROI with Email Marketing
Baltimore, Maryland, Columbia, DC, NOVA
Looking for information on email marketing in Baltimore, MD, Columbia, DC, or Northern Virginia (NOVA) areas?
Would you like to learn email marketing best practices, and how to use an automated email blast software to enjoy 50%, 75%, 100% ROI or greater?
Well sit back and grab a nice beverage my friend, because we’re about to teach you how to use email marketing to find new customers and make a lot more money from the customers you already have.
If you’re looking for full-service email marketing solutions, or companies in Baltimore, MD, DC, or NOVA to run your email marketing campaign, we can do that too. If that’s the case, feel free to skip this article and just call us at 888-WEB-NUM1 or just fill out the form here and we’ll get back to you right away.
Email Marketing: Best Practices, Popular Software & How To Leverage Auto-responders
It’s a bit difficult to give email marketing best practices that apply to small business, large companies, B2B companies, B2C companies, and throughout all different industries.
Likewise, it’s tough to say what the best email marketing software is for you – it all depends on what you’re trying to achieve, how big your opt-in list is, how many different lists you have, and basically the level of complexity.
If you’re just getting started, or have a small, simple list – you can use something cheap, quick, and dirty like Constant Contact or iContact. If you need something more advanced, you should check out one of the more sophisticated marketing automation suites like Blue Sky Factory or InfusionSoft.
The #1 thing you need to know about email marketing is that if you’re investing in lead generation – whether through organic search, paid search, or social media marketing – and you’re NOT email marketing…
You’re Leaving cash on the Table
Why? Because if you’re not using email follow-up, and if you’re not using it well, customers are slipping through the cracks.
Think about it.
Suppose a visitor comes to your site, fills out a form and becomes a lead. Let’s call her Suzy Q. Buyer. Your CRM captures Suzy Q’s information, and they’re forwarded to sales, who starts attempting to get in touch with them.
You or the seller puts in as many attempts as they will – and of course, some sales people follow-up more diligently than others, some are more organized than others, some try more times than others. But suppose that this particular customer isn’t quite ready to buy. They’re sort of just dipping their toes, researching.
Now suppose for whatever reason, the sales person forgets to document their interaction with the prospect, and that they forget to set themselves a follow-up task – an honest mistake that happens frequently in sales. Or if your sales person is a stone-cold machine that never forgets to document, suppose that sales person gets fired or quits to pursue something else – just humor me, hypothetically.
And suppose that over the last year or so, there were a bunch of people like Suzy Q. Buyer – people who weren’t quite ready to buy, but were ready to be friends – and maybe buy later on. This situation is typical of almost every business I’ve ever seen.
If you HAVE a well-run email marketing campaign, you’ll get some of those sales and make more cash.
If you DON’T HAVE a well-run email marketing campaign (or no campaign at all), you won’t get any of those sales and you’ll be leaving money on the table!
I’ve written pretty extensively on this in the past. Check out the Seven-Figure Secret to Turning Leads into Sales and How Email Marketing Can Supercharge Your SEO & PPC Campaigns.
When you’re ready to step your game up to the next level, contact Webmechanix.
We’ll help you develop your email marketing strategy and give you ideas for your digital strategy as a whole. We’ll take an inventory of your content offering, look at your site to see how people can opt-in to your lists, ideate, implement, track, test, and repeat.
It will produce triple-digit ROI for you, guaranteed!
We don’t win unless you win. That’s the way we do business, because that’s the type of people we are.
Learn more about email marketing in Baltimore, MD/DC/VA
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