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Email Marketing Defined

By: Arsham Mirshah on January 16, 2009

Email Marketing starts with building  a list of current and/or potential customer email addresses.  This list is then used to build relationships with customers, contacting them  on a periodic basis to deliver relevant content and marketing messages.

Email Marketing increases customer loyalty, boosts sales in the short term, and provides a means of direct communication with your most engaged stakeholders.

Topics: Email Marketing

About The Author - Arsham Mirshah (41 Articles)

WebMechanix co-founder, technical SEO, Google analytics junkie, & web dev'r who loves to ski, play tennis and demonstrate ROI.
Twitter > @arshammm
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