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	<title>SEO by WebMechanix</title>
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	<link>http://www.seobywebmechanix.com</link>
	<description>Professional Search Engine Optimization</description>
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		<title>Inbound Marketing 2012: The Year of Socialization</title>
		<link>http://www.seobywebmechanix.com/social-media-marketing-2012</link>
		<comments>http://www.seobywebmechanix.com/social-media-marketing-2012#comments</comments>
		<pubDate>Thu, 02 Feb 2012 00:17:36 +0000</pubDate>
		<dc:creator>Brian Thackston</dc:creator>
				<category><![CDATA[Social Media Marketing (SMM)]]></category>
		<category><![CDATA[Web Strategy]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3641</guid>
		<description><![CDATA[January has seen a number of changes for Internet marketing&#8211;whether it was the new legislation proposed by Congress or the new advertising services recently announced by Internet juggernauts like Facebook. In this newsletter, we’ll examine the 3 most important changes and explain what they mean for your business. The topics include: Google Proves Social Matters More - There’s a new way to search the Internet&#8211;Search Plus Your World. Facebook Wants to Make You More Money - Facebook has just introduced “Sponsored Stories” for marketers. Twitter Enters the... <a href="http://www.seobywebmechanix.com/social-media-marketing-2012" title="Read the full post">Read More&#187;</a>]]></description>
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		<title>SalesForce Web-To-Lead PHP Form Processor cURL API Tutorial</title>
		<link>http://www.seobywebmechanix.com/salesforce-php-form-processor-curl-tutorial</link>
		<comments>http://www.seobywebmechanix.com/salesforce-php-form-processor-curl-tutorial#comments</comments>
		<pubDate>Thu, 19 Jan 2012 14:59:44 +0000</pubDate>
		<dc:creator>Arsham Mirshah</dc:creator>
				<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[Web Technologies]]></category>
		<category><![CDATA[WordPress Development]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=2772</guid>
		<description><![CDATA[This is a tutorial on how to use PHP cURL API to send captured lead data to SalesForce using their web-to-lead functionality. There is a step-by-step tutorial below and a secure PHP form processor you can download and use freely. If you want to capture leads from your website and have them go into SalesForce, this tutorial is for you. Click here to start the tutorial &#8212; or read on to see what you can do with this method. If you&#8217;re experiencing some difficulties or limitations with... <a href="http://www.seobywebmechanix.com/salesforce-php-form-processor-curl-tutorial" title="Read the full post">Read More&#187;</a>]]></description>
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		<title>Remarketing: The PPC Tool You Aren’t Using</title>
		<link>http://www.seobywebmechanix.com/ppc-remarketing</link>
		<comments>http://www.seobywebmechanix.com/ppc-remarketing#comments</comments>
		<pubDate>Tue, 03 Jan 2012 04:12:56 +0000</pubDate>
		<dc:creator>Dayne Kaufman</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Pay-Per-Click Advertising (PPC)]]></category>
		<category><![CDATA[Web Strategy]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3527</guid>
		<description><![CDATA[When most people think of PPC management, they only think of bidding on a set of keywords.  Many don’t know that you’re able to send a custom-crafted message to specific segments of visitors to your site &#8212; for example, those that have visited your website and left before contacting you. What’s the purpose of remarketing? In a perfect world, visitors would end up on your site and immediately become paying customers.  In the real world, some visitors leave and compare your products/services with those on... <a href="http://www.seobywebmechanix.com/ppc-remarketing" title="Read the full post">Read More&#187;</a>]]></description>
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		<title>Search Engine Reputation Management (SERM)</title>
		<link>http://www.seobywebmechanix.com/reputation-management</link>
		<comments>http://www.seobywebmechanix.com/reputation-management#comments</comments>
		<pubDate>Wed, 28 Dec 2011 21:48:47 +0000</pubDate>
		<dc:creator>Dayne Kaufman</dc:creator>
				<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Social Media Marketing (SMM)]]></category>
		<category><![CDATA[Web Strategy]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3521</guid>
		<description><![CDATA[Search Engine Reputation Management (SERM), also known as Online Reputation Management (ORM), is a part of the SEO process that involves making sure your top search engine results are all positive ones.  It also addresses the negative posts on external sites (this sometimes involves contacting the unhappy customer and turning them into a happy one, which is good for business anyways!) Here are 10 steps you can follow to manage your online presence: Important pages on your site should be optimized with the name of... <a href="http://www.seobywebmechanix.com/reputation-management" title="Read the full post">Read More&#187;</a>]]></description>
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		<title>The 5 Rules of Social Media That Will Never [Ever] Change</title>
		<link>http://www.seobywebmechanix.com/rules-of-social-media</link>
		<comments>http://www.seobywebmechanix.com/rules-of-social-media#comments</comments>
		<pubDate>Tue, 27 Dec 2011 19:52:02 +0000</pubDate>
		<dc:creator>Chris Mechanic</dc:creator>
				<category><![CDATA[Social Media Marketing (SMM)]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3499</guid>
		<description><![CDATA[Lots of people want to know the golden rules of social media… how to use social media to find more customers, enhance customer service, make connections, and ultimately make some money. And I teach this stuff all the time. It’s pretty much my job. Actually it literally is. But this blog post wasn’t inspired by me wanting to give you new social media (aka, social ‘networking’) advice that will help you online… instead, it’s because this post consists of EXACTLY the advice that I deliver... <a href="http://www.seobywebmechanix.com/rules-of-social-media" title="Read the full post">Read More&#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Landing Pages in a Web 2.0 World</title>
		<link>http://www.seobywebmechanix.com/landing-pages-web-20</link>
		<comments>http://www.seobywebmechanix.com/landing-pages-web-20#comments</comments>
		<pubDate>Wed, 21 Dec 2011 05:00:22 +0000</pubDate>
		<dc:creator>Josh Mechanic</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[seoconjar]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3424</guid>
		<description><![CDATA[Web 2.0 has naturally forced the evolution of many online marketing principles and landing pages are no exception.   The purpose of a landing page is to spark action by a web user who has just clicked on an online advertisement or special offer. Generally speaking, the effectiveness of a landing page is measured by its ability to get a prospect to convert by filling out a form and submitting their contact information. The landing pages that I have seen converting higher than others as of... <a href="http://www.seobywebmechanix.com/landing-pages-web-20" title="Read the full post">Read More&#187;</a>]]></description>
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		<title>The Complete Web Site Development Process in a Nutshell (Part 3/3)</title>
		<link>http://www.seobywebmechanix.com/web-site-development-va</link>
		<comments>http://www.seobywebmechanix.com/web-site-development-va#comments</comments>
		<pubDate>Mon, 28 Nov 2011 16:44:25 +0000</pubDate>
		<dc:creator>Derek Cavaliero</dc:creator>
				<category><![CDATA[Web Site Development]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3259</guid>
		<description><![CDATA[Return to The Complete Web Site Development Process (Part 1/3) Return to The Complete Web Site Development Process (Part 2/3)  8. Quality Assessment and Pre-Site-Launch Checklists Now we have arrived at the point where the big picture is coming together. In this step, many different things can occur (content implementation, minor browser compatibility fixes, etc…). Here is a checklist you can use for this part of the process: Fix any remaining browser compatibility issues. Make sure content is in proper places &#38; check for typographical... <a href="http://www.seobywebmechanix.com/web-site-development-va" title="Read the full post">Read More&#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Complete Web Site Development Process In a Nutshell (Part 2/3)</title>
		<link>http://www.seobywebmechanix.com/web-site-development-dc</link>
		<comments>http://www.seobywebmechanix.com/web-site-development-dc#comments</comments>
		<pubDate>Mon, 21 Nov 2011 16:09:26 +0000</pubDate>
		<dc:creator>Derek Cavaliero</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Web Site Development]]></category>
		<category><![CDATA[WordPress Development]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3212</guid>
		<description><![CDATA[Return to The Complete Web Site Development Process (Part 1/3) 4. Graphic Design If you’re doing both the graphic design and front-end web site development then this step should be pretty straightforward. In other circumstances, be sure to inform whoever is creating the site design of what type of functionalities the site will require. Have the designer check in with you periodically with updates so you can verify that developing the HTML/CSS and implementing the SEO (if applicable) won’t be an issue. Sometimes graphic designers... <a href="http://www.seobywebmechanix.com/web-site-development-dc" title="Read the full post">Read More&#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Tips and Tricks for SEO Copywriting</title>
		<link>http://www.seobywebmechanix.com/seo-copywriting-tips</link>
		<comments>http://www.seobywebmechanix.com/seo-copywriting-tips#comments</comments>
		<pubDate>Fri, 18 Nov 2011 17:24:28 +0000</pubDate>
		<dc:creator>Josh Muskin</dc:creator>
				<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[SEO Copywriting]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3234</guid>
		<description><![CDATA[Just about everyone in our society today can agree on one thing; faster is better. We live in a world where people want to do things quicker, get more done in less time and acquire information with as little effort as possible. How does this affect SEO copywriting you ask? Simple. So you already know how to use trigger words in your SEO writing as well as write in a tone that will appeal to your audience. Now how do you structure the page so that your casual audience... <a href="http://www.seobywebmechanix.com/seo-copywriting-tips" title="Read the full post">Read More&#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Complete Web Site Development Process In a Nutshell (Part 1/3)</title>
		<link>http://www.seobywebmechanix.com/web-site-development-md</link>
		<comments>http://www.seobywebmechanix.com/web-site-development-md#comments</comments>
		<pubDate>Mon, 14 Nov 2011 17:22:28 +0000</pubDate>
		<dc:creator>Derek Cavaliero</dc:creator>
				<category><![CDATA[Web Site Development]]></category>

		<guid isPermaLink="false">http://www.seobywebmechanix.com/?p=3176</guid>
		<description><![CDATA[It’s not a rare occasion that I hear or witness people involved in the web development business going about development processes the wrong way. Granted, we are all entitled to our own opinions regarding how to take a project from point A to Z, but more times than not, I notice some vital parts of web site development processes being rushed or skipped entirely. Because of the number of steps involved, I&#8217;ll be splitting this article into three separate blog posts. 1. Clarifying the Scope... <a href="http://www.seobywebmechanix.com/web-site-development-md" title="Read the full post">Read More&#187;</a>]]></description>
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