Google Slap Case Studies
A Google Slap is when Google’s spider robots are no longer crawling your website. Before viewing our Google Slap Case Studies below, make sure you know how it is caused…
There are two main reasons for which this happens:
- “Black Hat” SEO Practices – A couple years ago, it was possible to “trick” the search engines into thinking a website is the best result for a particular search query. Since then, the engines have evolved to look for these “black-hat” methods – and penalize them. Are you someone who paid for SEO years ago, and now are being Google Slapped? – Your site is probably using “black-hat” SEO!
- Poor HTML Source Code – When the crawling spider gets to your homepage (where they visit first, every time), they look around for links that they can use to traverse your website. Most (90+%) websites are using the standard HTML version of a link, but some are using javascript to link to their internal pages. The spiders do not crawl these types of links. So if your site doesn’t use HTML links, the search engine spiders will think that you only have one page to your website (the homepage) – and in turn will not serve you any traffic!
WebMechanix’s Google Slap Case Studies
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Situation: None of the interior pages were indexed, and the site was getting no (none, zip, zero) organic search traffic. With such a powerful domain name, it was shocking to find them being Google Slapped.
Analysis: When WebMechanix looked into the source code, we found both of the causes of Google Slapping. Meta tags were stuffed with every keyword you could think of! All of the title tags were the same throughout all the pages (this is a big SEO no-no!). Beyond that, the site navigation was using javascript to link to the interior pages – which is not followed by the search engine spiders. Click on the images to the left to enlarge. |
| Solution: First things first – we conducted keyword research. Then we changed the meta and title tags, as well as the site’s copy, to reflect that keyword research. On top of that, we modified the site’s main navigation to use HTML linking (a href). Finally, we set up webmaster accounts for Google, Yahoo, and MSN – and submitted the XML sitemap we had created to each.
Results: A month after they were unbanned from Google, they received 80 visits, one of which converted to a sale that covered the cost of our services MANY times over! |
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Think your site has been Google Slapped? – Contact Us and we will investigate!
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