Pay-Per-Click or “PPC” Management Services
Maryland, Baltimore, DC, Northern Virginia
Are you looking for help with pay-per-click, Google Adwords or multi-platform PPC management in Maryland, Baltimore, DC, or Northern Virginia near Fairfax, Alexandria or Arlington?
If so, you’ll like this.
Continue reading to learn some pay-per-click management strategies, tips, best-practices and how to differentiate the good PPC marketing companies from the shysters (careful, there are lots of shysters around!).
OR –To speak personally with an internet marketing expert, click here and fill out this contact form or just pick up the phone and call 888-WEB-NUM-1
Get The Best PPC Management
Maryland, Baltimore, DC, & NOVA Can Offer
Choosing a PPC marketing company is an important decision and one of those things that you DON’T want to be cheap with.
You know how they say that you should splurge on certain things and get the best that money can offer?
Like when you’re buying shoes or bedding material — because they can really impact your quality of life on many levels.
Well your pay-per-click agency is the same way!
If your PPC company is kicking butt and taking names, well then your life will be like this:
But if you hire a PPC management company in MD/DC/VA that wastes a bunch of your money, well then you feel like this:
See the difference?
You Want A Good Marketing Company Right?
Here’s How To Find Them
There are certain qualities that you should look for in an internet marketing company whether you’re in Maryland, DC, Virginia or pretty much anywhere else around the country.
Here are some general ground-rules and also some things specific to PPC marketing:
1. Get all the details.
We’re in a somewhat abstract business. If you’re not intimately familiar with the way web marketing works, it’s easy to get lost in all the acronyms and jargon.
If a company tells you that what they do is too complicated and they refuse to share the details of WHAT they’re ACTUALLY going to do..
Like, if they give you a “Don’t worry about WHAT we’re going to do, just watch the results..” -type of answer –
Run for the hills.
Any good PPC management firms in MD/DC/VA will be able to share their system with you.
2. Get thorough ROI-focused reporting.
It should be pretty easy to trace your spending directly to revenues. That’s one of the coolest things about Google Adwords & pay-per-click.
You can see not only how many leads you get in total from the effort, but also WHICH keywords are responsible for the conversions — among other mega-granular details.
Any internet marketing company that you’re considering should offer very clear, monthly reports and be able to show you exactly what you’re spending your money on.
Don’t settle for less.
3. Get clear on the management fees.
It used to be (and still is in some places) the norm that the pay-per-click management agency charges 20% on your spend. BUT, that’s kind of an unfair way to charge it and a lot of people are starting to fuss about that –
Why? Because it doesn’t really make sense.
See, setting up a PPC campaign entails a lot of work; managing a PPC campaign that’s running relatively well — not so much.
Why should you have to pay fees when the managers are not really doing that much work?
Ideally, you want your fee structure to be tied to some monthly level of effort – NOT how much you’re spending.
Get Started With A PPC Firm You Can Trust
Right Here In MD/DC/VA
If you’re thinking of using pay-per-click marketing to grow your business, it is a big step and an important decision.
Remember the pictures above?
If you make the right choice, you will be happy as a clam — raking in the dough.
If you choose poorly (or go with the cheapest, slimiest alternative), you will be feeling the burn?
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