Website and Email Hosting is when a website is attached to and lives on (is hosted by) a computer server by means of DNS (Domain Name Servers).  That is, the files that comprise the website are saved on this hosting server.  When one calls upon a domain name URL (Uniform Resource Locator), those files are [...]

Website Design and Development is the process of creating a website property from either a template or from scratch (custom).  The design (or layout)  as well as the content (or text, or copy) are programmed in a markup language such as HTML (Hyper Text Markup Language).

Keyword research is using a variety of tools to identify search terms that are used by potential customers to find your product or service. The objective of keyword research is to find relevant search terms that have a significant search volume (or demand) with a minimal level of competition. Keywords with high search volume (or [...]

Web Strategy is using creativity,  experience, and internet-savvy to harness the world’s fastest-growing  media, earn unbelievable returns on capital, and gain a sustainable  advantage over your competitors.

Business Blogging is introducing a content outlet to a business or corporate website which allows employees, executives, partners, and other stakeholders create, publish, and share relevant content.

Content Distribution is creating content  that is relevant to current and potential customers and spreading it  through various sharing sites as a way to attract new website visitors  and ultimately increase revenues.

Conversion Optimization is  using technology to test variations in page design and messaging in  an effort to maximize the conversion ratio, or the number of website  visitors who become paying customers; particularly important for e-commerce  sites and sites with higher traffic-levels.

Email Marketing starts with building  a list of current and/or potential customer email addresses.  This list is then used to build relationships with customers, contacting them  on a periodic basis to deliver relevant content and marketing messages. Email Marketing increases customer loyalty, boosts sales in the short term, and provides a means of direct communication [...]

Social Media Marketing (SMM) is defined as using Social Networking Sites (SNS) as a way to interact with current and potential customers, increasing exposure, enhancing brand image, and as a medium of communication.

Pay-Per-Click Advertising (PPC) is a form of purchasing media in which an advertiser bids on specific keyword phrases and is charged only when users who searched for that keyword phrase click on their advertisements, thus having to pay only for performance. This method of traffic generation grabs the attention of customers that are specifically looking [...]