You would be amazed at how many people ask me how to be number 1 on Google search. It works out okay though, because answering that question just so happens to be my job. The answer to that question is something that entails a ton of variables and is changing rapidly on a daily basis. [...]

Being a Web strategist that specializes in SMBs (small to mid-sized businesses), I’m often asked about small business internet marketing ideas. Being a search engine marketing specialist, (full disclosure: my opinion could be just a bit biased but) I believe that there is no better way to market a small business online than with organic [...]

I don’t know every Pay-Per-Click Firm in the Maryland/DC/VA area, but I know most of them. And any Pay-Per-Click Agency in this area worth their Quality Score harbors some major advantages over the average in-house marketer or business owner that sets up their own PPC Campaign. It’s all about the tools Professional Pay-Per-Click Companies are [...]

It’s almost impossible to over-stress importance of using a good web analytics software. Launching a marketing campaign, making changes to a website, really making any marketing decisions at all without first finding analytics data that backs it up, is just taking shots in the dark. Web Analytics as a way to justify marketing decisions Operating [...]