Today Google launched a new search enhancement to its already dominant search engine. In this post we will talk about Google Instant, released on September 8th, and discuss the impact that this new system will have on SEO / PPC.

We’d be lying if we said there weren’t any issues with search engine marketing. We wish there were none (because that’s what we do), but there are a couple that we will share with you here… As a quick disclaimer: the issues are not as big of a deal as you might think. Actually, it [...]

I don’t know every Pay-Per-Click Firm in the Maryland/DC/VA area, but I know most of them. And any Pay-Per-Click Agency in this area worth their Quality Score harbors some major advantages over the average in-house marketer or business owner that sets up their own PPC Campaign. It’s all about the tools Professional Pay-Per-Click Companies are [...]

It’s almost impossible to over-stress importance of using a good web analytics software. Launching a marketing campaign, making changes to a website, really making any marketing decisions at all without first finding analytics data that backs it up, is just taking shots in the dark. Web Analytics as a way to justify marketing decisions Operating [...]

Keyword research is using a variety of tools to identify search terms that are used by potential customers to find your product or service. The objective of keyword research is to find relevant search terms that have a significant search volume (or demand) with a minimal level of competition. Keywords with high search volume (or [...]