A decade ago, the question of How to use Social Media for PR wouldn’t have even made sense! Social media didn’t really exist a decade ago. So within all this mammer-jammer, and hype about “Social media this…” and “Social media that…” when the day is done, is there a way to squeeze some free public [...]

It’s almost impossible to over-stress importance of using a good web analytics software. Launching a marketing campaign, making changes to a website, really making any marketing decisions at all without first finding analytics data that backs it up, is just taking shots in the dark. Web Analytics as a way to justify marketing decisions Operating [...]