Today Google launched a new search enhancement to its already dominant search engine. In this post we will talk about Google Instant, released on September 8th, and discuss the impact that this new system will have on SEO / PPC.

It’s an exciting time at WebMechanix as we are getting better and better at conducting geo-local SEO marketing campaigns for our clients. This post discusses the major activities that we are conducting, and why it is important to localize your business – Read on to learn more about localizing SEO techniques and see how this [...]

Despite their fundamental differences, both SEO (search engine optimization) and PPC (pay per click advertising) are categorized under the Internet Marketing umbrella. This post discusses the epic battle which is…SEO vs PPC – which is best for YOUR business? There is a really good analogy that describes the difference between SEO and PPC. That is: [...]

You would be amazed at how many people ask me how to be number 1 on Google search. It works out okay though, because answering that question just so happens to be my job. The answer to that question is something that entails a ton of variables and is changing rapidly on a daily basis. [...]

Being a Web strategist that specializes in SMBs (small to mid-sized businesses), I’m often asked about small business internet marketing ideas. Being a search engine marketing specialist, (full disclosure: my opinion could be just a bit biased but) I believe that there is no better way to market a small business online than with organic [...]

We’d be lying if we said there weren’t any issues with search engine marketing. We wish there were none (because that’s what we do), but there are a couple that we will share with you here… As a quick disclaimer: the issues are not as big of a deal as you might think. Actually, it [...]

Whenever we talk about social, undoubtedly somebody asks us about social media marketing for large companies. Here’s some insight into what big companies should look for when they take the dive into social. Your firm can only do so much Perhaps the most important dynamic of social for larger companies to consider, is that it [...]

It’s a good question. Often wondered by many of the brightest…”How exactly do I make a WordPress Theme that Doesn’t Look Like a Blog?” This article gives you what you need to get started, a basic DIY Tutorial – or you can just contact us and we might just do it for you : ) [...]

I don’t know every Pay-Per-Click Firm in the Maryland/DC/VA area, but I know most of them. And any Pay-Per-Click Agency in this area worth their Quality Score harbors some major advantages over the average in-house marketer or business owner that sets up their own PPC Campaign. It’s all about the tools Professional Pay-Per-Click Companies are [...]

There’s so much buzz these days around Blogging. You can barely go 3 days without hearing the word somewhere. In my line of business, I can barely go 3 minutes without hearing about it. What is business blogging again? (In case you haven’t heard about it for a few days and forgot) But what’s funny [...]